By unicorn startup, we mean a private equity company with a value of more than one billion US dollars that is not yet traded on the stock exchange. That is, at some stage of the capital raising process. In other words, they are companies that have managed to increase their value rapidly, after a great deal of growth in a short time.
Aileen Lee, an investor and venture capital specialist, was the first to use this term in 2013.
As mentioned above, these are characterised by a rapid increase in financial value,