GDPR and Online Sweepstakes: 5 Things You Should Know

Do you know the techniques to ensure legal compliance in the development of sweepstakes on websites and social networks? We show you how to keep your online sweepstakes legal.

The legality of online sweepstakes

Promotions in webs and social networks are one of the main pillars of the commercial strategies of the brands. Sweepstakes’ organizers must know how to run online sweepstakes without breaking the law.

That is the reason why the legal bases that regulate the promotion constitute a fundamental part of the sweepstakes. These bases must be always available to users so those who want to participate and wish to read these legal bases can consult them at any time.