The organization of sweepstakes through Internet and Social Networks like Instagram or Facebook is one of the marketing resources most used by advertisers and media agencies to capture leads.
In fact, this is a very useful method to strengthen your company brand and get more visibility between the users.
However, we should consider that it is very important to respect the normative all around the world if we want to get our Brand safe before our competence and the different authorities.
In this article we will expose the main legal issues you must consider in this area.
